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Quality Performance Index

Improve the quality of your domain name space with this proven,  easy to implement solution.

About QPI

Brought to you by PIR, the people behind .ORG

QPI was originally created as a way to help reduce abuse on the .ORG domain space. Find out how you can use QPI for your own domain space!

QPI has helped .ORG remain the least-abused large TLD

Registrars participating in QPI saw increased renewal rates

50% of .ORG new creates were registered through QPI program

QPI Tools

Everything you need to set up your own QPI program

QPI Adoption Framework

In-depth instructions for building a QPI program that fits your organization’s needs.

QPI Formula Spreadsheet

We’ve taken the complexity of calculating QPI scores out of the equation with this easy to use spreadsheet.

Expert Assistance from QPI Pros

PIR QPI experts are ready to help you implement your own QPI Program. Reach out to us if you need help!

What They’re Saying

Industry Testimonials

We’ve been really pleased to participate in the QPI program and have found a lot of success with it throughout the year.  It’s helped to incentivize us to find more opportunities to sell .ORG domains across our organization, and has resulted in a more than 50% increase in creates YOY. We love to see registries come up with creative programs that reward registrars who are focused on selling quality registrations- it’s a win-win for us both.

Karen Dixon

VP of Marketing, Domains, Newfold (formerly Endurance Group)

PIR has been a key partner for Name.com over the past few years thanks to the QPI program, which incentivizes and rewards us for driving long-term, sustainable growth. Rather than chasing volume on low cost, first-year registrations, we can leverage the QPI program in alignment with our broader strategy of driving quality registrations with higher renewal rates. This focus on long-term success over short-term volume has led to an increase in .ORG revenue, which benefits both registry and registrar.

Ashley Barton

Director of Marketing, Name.com

We like the idea that our company’s stance on abuse mitigation is finally being rewarded by a registry via its marketing programs. Keeping our network clean is usually a thankless task, so it’s nice to be able to get some fiscal benefit from PIR.

Michele Neylon

CEO and Founder, Blacknight

The QPI initiative has been great for Automattic. Allowing us to position .org in a way that makes sense for us without having to tick off specific boxes means we’re building a healthier namespace together with PIR. Our customers embrace .org widely, and we’re happy to include .org as an option for our plan bundles. The QPI program helps offset the cost we bear nicely.

Kellie Peterson

Head of Domains, Automattic

IONOS relies on quality registrations to drive global growth in the hosting and cloud business. As a result, PIR’s initiative to analyze, forecast and incentivize domain registrations that lead to higher renewal rates and greater customer perceived value just makes the work we do easier and more profitable. We’re very grateful that PIR’s QPI program aims at growing the value of .org domains in particular, especially because speculative, short-lived registrations are not key to our business model at IONOS.

Ulrich Retzlaff

Domain Expert, IONOS (1&1)

QPI Frequently Asked Questions


FAQ List

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We’re Here to Help.

Reach out to our QPI team if you need additional information or assistance in creating your own QPI initiative.